Increase your bottom line by serving top-shelf drinks that customers will enjoy and will gladly pay top money for!

Product knowledge is a must for every master bartender! It is the difference between serving beer for a few dollars a night in tips versus serving top-shelf drinks where customers pay top money and "rely on you" for that special drink.

Alcohol knowledge takes time to learn, but learning it will not only make you a better bartender, it will increase the level of respect you receive from your customers and co-workers. Product knowledge will give you the ability to recognize what a customer likes and recommend the best drinks that will keep them coming back.

* The Liquor Knowledge Course can be used for training in all states!